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Google Ads Agency

SilverCrest manages Google Ads for businesses across the USA: Search, Shopping, Performance Max and YouTube, structured tightly around high-intent demand and optimized weekly against revenue.

15+
Years shipping software
100%
Senior engineers - no juniors
1
Team, from scope to launch
Chicago
HQ · delivering USA-wide

Common challenges we solve

Spend rising, conversions flat.

How we fix it - Account restructure around intent with honest negative mining.

Broken or double-counted tracking.

How we fix it - Server-side and offline conversions wired by engineers.

PMax eating your brand traffic.

How we fix it - Exclusions and clean feeds so PMax adds, not cannibalizes.

Clicks that never convert.

How we fix it - Landing pages built by the same team, matched to the ad.

What we manage

Search campaigns

High-intent keywords, tight ad groups and relentless negative mining.

Shopping and Performance Max

Feed optimization and asset groups that actually convert.

YouTube campaigns

Remarketing and prospecting with creative built for skippability.

Landing pages

Built by the same team, engineered to convert the click you paid for.

Conversion tracking

Server-side and offline conversion wiring so Google optimizes on truth.

Weekly optimization

Budget shifts to what earns, cuts to what doesn't.

Capture demand at the moment of intent

Google is where buyers search with their wallets out. The difference between profit and burn is structure: tight keyword-to-ad-to-landing-page alignment, honest negative lists, and bids managed against your real margins. We audit, rebuild and then compound.

Engineers run your tracking

Most wasted Google spend traces to broken measurement. Because we build software, we implement enhanced conversions, server-side tagging and offline conversion imports properly, so the algorithm optimizes toward revenue instead of noise.

Pair Google with organic

Ads buy the demand that exists today; SEO compounds for tomorrow. Running both with one team means shared keyword intelligence and no budget fighting itself.

Keep exploring

From scope to launch, and beyond.

01

Discovery & scoping

We dig into goals, users, and constraints until the scope is painfully clear - then quote it tightly.

Goals & success metricsTechnical discoveryFixed-scope estimate
02

Design & prototype

Architecture and UX, prototyped fast so you approve the direction before we build.

System designUX / UIClickable prototype
03

Build in iterations

Senior engineers build in tight sprints - you see working software early and often.

Weekly demosProduction-grade codeHonest trade-offs
04

Launch

Ship to production with everything measured from day one.

Hardening & QAAnalytics & monitoringGo-live
05

Run & grow

We keep it running, improving, and - when you want - market it like it's our own.

Iteration & supportSLAsGrowth
Pricing

One subscription. Four sizes.

Hours-based plans that cover strategy and execution across every service we offer. Scale up or down as you grow - the bigger the plan, the lower the rate.

Starter
$4,000/mo
40 hours / month$100/hr effective

One growth channel, run properly.

  • 1–2 core services
  • Supportive & ad-hoc work included
  • Senior team, no junior bench
  • Monthly strategy & reporting
Get started
Most popularGrowth
$7,200/mo
80 hours / month$90/hr effective

The full organic + paid engine.

  • 2–3 core services
  • Supportive & ad-hoc work included
  • Dedicated strategist on request
  • Weekly calls & priority turnaround
Get started
Scale
$12,800/mo
160 hours / month$80/hr effective

A full marketing department, on subscription.

  • 3–5 core services
  • Supportive & ad-hoc work included
  • Strategist & fractional CMO on request
  • Engineering time for technical fixes
Get started
Enterprise
$50K+/mo
Custom hours & team

For teams that need it all, embedded.

  • 5+ core services
  • Embedded CMO & strategist
  • Custom team matched to your roadmap
  • Software & AI development included
Talk to us
Every plan includes
Access to every service - SEO, PPC, content, design & dev
A dedicated senior team matched to your needs
Live 90-day roadmap
Single shared backlog
Real-time KPI dashboard
Weekly meetings & updates

3-month minimum, then month-to-month · 10% off on 6 months · 20% off on 12 months

FAQ

Google Ads Agency - FAQ

Let's build

Got something to build?

Tell us what you're making. We'll tell you - honestly - if we're the right team, and how we'd do it.