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Public Relations Agency

SilverCrest runs public relations on the same subscription as the rest of your marketing. Press releases written and distributed, media outreach that lands real coverage, and digital PR that turns every story into links, rankings and AI-answer citations.

15+
Years shipping software
100%
Senior engineers - no juniors
1
Team, from scope to launch
Chicago
HQ · delivering USA-wide
Challenges

Common challenges we solve

Your launches go unnoticed.

How we fix it - Newsworthy press releases pitched to the right journalists, not blasted to a list.

Coverage never moves the numbers.

How we fix it - Digital PR built to earn links and rankings, reported against traffic and revenue.

PR retainers charge a fortune for clippings.

How we fix it - Month-to-month subscription that reports on outcomes, not activity.

No journalist relationships and no time to build them.

How we fix it - Senior outreach with the process and contacts already in place.

What we deliver

What's included

PR strategy and positioning

The story, the angles, and the media list that fits your market.

Press release writing and distribution

Newsworthy releases written by senior writers and distributed to the outlets and wires that matter.

Media outreach and journalist relations

Personal pitches to relevant reporters, not spray-and-pray blasts.

Digital PR campaigns

Data stories, expert commentary and linkable assets built to earn coverage and links.

Thought leadership

Founder profiles, bylines and expert quotes that build authority in your niche.

Reputation and crisis communication

A calm, prepared response when it counts.

Reporting tied to outcomes

Placements, referring domains, rankings and traffic, not a folder of clippings.

PR that compounds with your SEO

Most agencies treat PR and SEO as separate retainers, so the coverage they win never feeds your rankings. We run both from one team: every placement is also a high-authority link, every data story is a linkable asset, and every mention builds the brand signals that Google and AI answer engines now reward. Coverage you can see, and results you can measure.

Press releases that actually get picked up

A press release only works if it is genuinely newsworthy and lands in the right inbox. We find the story worth telling: a funding round, a launch, original data, a partnership. Then we write it like journalists want to read it and distribute it through the right channels, from targeted pitches to wire distribution. You approve every word before anything goes out.

Built for startups and growing brands

Launching a product, announcing a raise, or entering a new market? You get an entire PR function from day one: strategist, writer and outreach, without hiring a single person. Start small, scale up when the news cycle demands it, and pause when it doesn't. No long contracts.

One team across PR, SEO and paid

PR earns attention, SEO captures the demand it creates, and paid amplifies what works. Because one senior team runs all three under one subscription, your announcement ships with the landing page, the search strategy and the ad support already in place.

Keep exploring
How we work

From scope to launch, and beyond.

01

Discovery & scoping

We dig into goals, users, and constraints until the scope is painfully clear - then quote it tightly.

Goals & success metricsTechnical discoveryFixed-scope estimate
02

Design & prototype

Architecture and UX, prototyped fast so you approve the direction before we build.

System designUX / UIClickable prototype
03

Build in iterations

Senior engineers build in tight sprints - you see working software early and often.

Weekly demosProduction-grade codeHonest trade-offs
04

Launch

Ship to production with everything measured from day one.

Hardening & QAAnalytics & monitoringGo-live
05

Run & grow

We keep it running, improving, and - when you want - market it like it's our own.

Iteration & supportSLAsGrowth
Pricing

One subscription. Four sizes.

Hours-based plans that cover strategy and execution across every service we offer. Scale up or down as you grow - the bigger the plan, the lower the rate.

Starter
$4,000/mo
40 hours / month$100/hr effective

One growth channel, run properly.

  • 1–2 core services
  • Supportive & ad-hoc work included
  • Senior team, no junior bench
  • Monthly strategy & reporting
Get started
Most popularGrowth
$7,200/mo
80 hours / month$90/hr effective

The full organic + paid engine.

  • 2–3 core services
  • Supportive & ad-hoc work included
  • Dedicated strategist on request
  • Weekly calls & priority turnaround
Get started
Scale
$12,800/mo
160 hours / month$80/hr effective

A full marketing department, on subscription.

  • 3–5 core services
  • Supportive & ad-hoc work included
  • Strategist & fractional CMO on request
  • Engineering time for technical fixes
Get started
Enterprise
$50K+/mo
Custom hours & team

For teams that need it all, embedded.

  • 5+ core services
  • Embedded CMO & strategist
  • Custom team matched to your roadmap
  • Software & AI development included
Talk to us
Every plan includes
Access to every service - SEO, PPC, content, design & dev
A dedicated senior team matched to your needs
Live 90-day roadmap
Single shared backlog
Real-time KPI dashboard
Weekly meetings & updates

3-month minimum, then month-to-month · 10% off on 6 months · 20% off on 12 months

FAQ

Public Relations Agency - FAQ

Let's build

Got something to build?

Tell us what you're making. We'll tell you - honestly - if we're the right team, and how we'd do it.